RUEN
Home/Materials/Business impact analysis (BIA)
Risk assessment and BIA

Business impact analysis (BIA): how to run it

BIA is the foundation of all business continuity work. We cover the method, who sets the target times and which mistakes make the analysis worthless, and we give you a form to fill in.

Updated: 28 June 2026 · Author: Evgeny Telenkov · ≈ 8 min read

What a BIA is and why you need it

Business impact analysis (BIA) is an assessment of how the stoppage of each process hits the company over time and in money. A BIA answers three questions: which processes are critical, what their downtime costs and how quickly they must be restored. Without a BIA, a business continuity plan is built blindly.

Key metrics: MTPD, RTO and RPO

  • MTPD is the maximum tolerable period of disruption, after which the damage becomes unacceptable.
  • RTO (Recovery Time Objective) is the target time to restore a process, always shorter than the MTPD: “how quickly the function must be back so that losses stay acceptable”.
  • RPO (Recovery Point Objective) is the acceptable amount of data loss: “for what period can data be lost without critical consequences”.

How to run a BIA: step by step

  1. Make a list of processes (see the critical process register).
  2. Assess the impact of downtime for each process over time: after 1 hour, 1 day, a week. What do you lose (revenue, penalties, customers, reputation)?
  3. Rank the processes by criticality.
  4. Set RTO and RPO for critical processes.
  5. Identify recovery resources: people, IT, suppliers, sites.
Downtime in money terms: according to ITIC (2024), for over 90% of medium and large companies one hour of downtime costs more than USD 300,000. A specific figure for your process is the main argument for investing in protection. How to calculate it is explained in the article “What a day of downtime costs”.

Who sets the RTO and why IT should not

The target recovery time must be set by the process owner: the manager who is responsible for the result and understands the consequences of a stoppage. If the IT department sets the figure, you get a description of what the equipment can do today. That is different from a business requirement. The difference is fundamental: the first tells you what you have, the second tells you what you need.

The process owner's first answer is almost always “we need it immediately”. That is normal. Then you ask a second question, and it is sobering: how much is the company willing to pay for recovery to take an hour instead of a day? Once the acceptable time is linked to the budget for redundancy, the figures become realistic.

The result is approved by the sponsor, a member of the management board or the owner. The analyst and the coordinator do not approve it. A signature under the RTO table records a commitment the company has accepted. It does more than confirm that a document has been filled in. How this logic is explained to the board of directors is covered in BCM for the board of directors.

Five mistakes that make the analysis worthless

  • Surveying everyone. A questionnaire across the whole company produces a hundred processes, and each one turns out to be “critical”. Interview only the owners of key business areas.
  • Scoring in points instead of money. A scale from one to five is convenient for the analyst and useless to the CFO. Calculate losses in roubles per hour and per day: see the cost of one day of downtime.
  • Forgetting dependencies. A process may not be critical in itself but may feed three critical ones. These links show up in the critical process register, and points of concentration show up when you look for a single point of failure.
  • Ignoring seasonality. A day of downtime at the end of a quarter and a day in mid-July cost different amounts. For processes with peaks, use the worst period.
  • Shelving it. An analysis without a next step is just a report. The result must turn into redundancy requirements and a business continuity plan.

What you get at the end

A properly run analysis produces more than a document. It gives you four decisions. First, the list of processes to restore first and the order among them. Second, figures for acceptable downtime and acceptable data loss for each process, confirmed by the business. Third, a justified budget: you can see where redundancy is really needed and where the company overpays for excess reliability. Fourth, the gap between what is required and what the infrastructure delivers today.

The last point usually turns out to be the most useful. The gap between the declared RTO and the real ability to recover can only be checked in practice, through exercises and a stress test. What to do with the results next is covered in the articles on how to measure business resilience and the business backup plan.

BIA results are the input for the business continuity plan (BCP) and a mandatory element of the ISO 22301 standard. Without a BIA you cannot set recovery priorities.

BIA form: Excel template

The form follows the steps from the section “How to run a BIA”, in more detail: five time horizons (from 4 hours to a month), five types of impact, MTPD, RTO, RPO, minimum level, dependencies and workaround mode.

Download the template. A “BIA” sheet with 22 columns and an example, a “Scale” sheet with 1–5 assessment criteria, and a “Summary” sheet for approval by the management board. xlsx format.

The process owner fills it in during an interview of about one hour. The results go into the RTO and RPO matrix (in Russian). No registration, no forms. If you need the template adapted to your organisation, or want to run a review with it, write to us: how we do it and how long it takes.

Frequently asked questions

What is a rapid BIA

A shortened impact analysis, done in one or two working days for ten to fifteen key processes instead of the full list. It is enough to see which processes are critical and where to start the plan. The full BIA comes later, based on the results of the rapid assessment.

Business impact analysis and critical processes: how they are linked

Critical processes are the output of the impact analysis. A BIA assesses what happens when each process stops, and this assessment splits processes into critical, important and other. Without a BIA, the list of critical processes is drawn up by gut feeling. Such a list contains the processes people notice, and these are not always the ones that cost the most.

How does a BIA differ from a risk assessment?

A risk assessment answers “what can happen and how likely is it?” A BIA answers “how much will it hurt if the process stops, and how quickly must it be restored?” In BCM the two are used together.

Can a small company run a BIA?

Yes. Take 3–5 key processes, assess the impact of their downtime over time and set target recovery times. This can be done in one working day.

Check your recovery numbers

The assessment shows where the recovery times the business needs do not match what the technology can deliver. After that, either your specialist calculates these numbers, or we do.

Evgeny Telenkov
Director, Business Continuity Practice · PhD in Economics · Academic Director and Chief Examiner
Best Risk Manager of Russia 2020 (RusRisk). Built business continuity at Nornickel from scratch. Author of more than 30 continuity plans. Worked in the risk functions of Beeline, Rosneft and EY. Chief Risk Officer of a USD 20 billion petrochemical megaproject. Deputy Chair of Rosstandart Technical Committee 010 “Risk Management”, co-author of six GOST R standards. Author of the ERGP and SAFE programmes.
Section 03 · Impact analysis and recovery

Impact analysis and recovery

This is the core page of the section. Below are the other materials in the section. They cover specific parts of the topic.

All materials in this section of the library →