Risk assessment and BIA

Business impact analysis (BIA): how to run it

The BIA is the foundation of all continuity: it shows which processes are critical, what their downtime costs and how fast they must be restored. We break down the method and give a practical procedure.

Updated: June 28, 2026 · Author: Evgeny Telenkov · ≈ 8 min read
Business impact analysis (BIA): how to run it

What a BIA is and why you need it

A Business Impact Analysis (BIA) assesses how the stoppage of each process hits the company over time and in money. The BIA answers three questions: which processes are critical, what their downtime costs and how quickly they must be restored. Without a BIA, a continuity plan is built by guesswork.

Key metrics: RTO and RPO

How to run a BIA: the procedure

  1. List the processes (see the critical process register).
  2. Assess the impact of downtime for each process over time: after 1 hour, 1 day, a week — what is lost (revenue, fines, customers, reputation).
  3. Rank the processes by criticality.
  4. Set RTO and RPO for the critical processes.
  5. Identify recovery resources: people, IT, suppliers, sites.
Counting downtime in money: per ITIC (2024), an hour of downtime costs 90%+ of mid-sized and large companies more than 300,000 USD. A concrete figure for your process is the main argument for investing in protection. How to calculate it — in "What a day of downtime costs".

What comes next

BIA results feed the business continuity plan (BCP) and are a mandatory element of the ISO 22301 standard. Without a BIA you cannot set recovery priorities.

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FAQ

How is a BIA different from a risk assessment?

A risk assessment answers "what can happen and how likely." A BIA answers "how painful it is if a process stops and how fast it must come back." In BCM they are used together.

What are RTO and RPO in plain language?

RTO is how fast to restore a process. RPO is how much data can be lost. The first is about time, the second about the data rollback point.

Can a small company run a BIA?

Yes. Take 3–5 key processes, assess the impact of their downtime over time and set target recovery times. This can be done in a single working day.

Evgeny Telenkov
Evgeny Telenkov
Chief Risk Officer · PhD in Economics · "Best Risk Manager of Russia 2020"
20 years in risk management. Led risk management at Beeline, Nornickel, Rosneft and EY. Built business continuity plans for Nornickel, Rostec, NSD and DIA. Trained 300+ risk and BCM specialists.
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